Roger is a new brand that’s full of character and French flair, with a simple name that’s easy to read and to remember.
Original brand
An original and catchy concept that plays on France’s most beloved stereotypes : the beret, the baguette, the cockerel and the frog...
Genuine likeability
The product differentiates itself from the competition thanks to its creativity and the likeability of its cast of characters.
Exceptional value for your money
Roger wine is strictly selected with quality in mind. The range has a mid-market price positioning and an original presentation, offering a great value for your money.
Relationship with the customers
Roger wine counts on the emotional attachment of its customers. It proposes a humorous and friendly concept based on well-known French grape varieties with an explicative label that won’t leave customers guessing.

For further information :

  Version française -   中文版 - Le Grand Jardin - 84360 Lauris - France - Tel : 33 (0)4 90 08 26 36 - Fax : 33 (0)4 90 08 28 27 - Email :
Conception : e-partenaire /